How to ask for help — the perfect e-mail request
This post is for all of you out there who are into direct sales of some sort. Most sales types are in need of customers/clients these days. When the local Chamber of Commerce did a workshop with their members that related to producing an “ideal e-mail campaign” to stir up business, I was privvy to seeing some of the e-mails that were flying around (as I was a recipient of several). Loved their tenacity and determination. Some of what I didn’t love: they had a difficult time getting past the traditional marketing mindset. They mass or blanket e-mailed members of their network. Some of them didn’t get the basic point of writing a perfect e-mail, which has to do with getting really clear about what/who you want before you ask — and that’s not as easy as you’d think. When you sell insurance, you may be thinking “I want referrals to people who need health insurance.” How simple is that - right? Wrong. How do I know who needs insurance? But, if you tell me you want to hook up with college grads who are just getting started with their careers or getting married, then I might be able to pull up a name or two.
I have some thoughts on this subject that extend beyond blog space. If you’d like some free pointers, check out my Squidoo Lens entitled How to ask for Help — the Perfect E-mail Campaign at http://www.squidoo.com/howtoaskforhelp
Tags: career advice, direct sales, marketing, networking, real estate
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